The Personal MBA: A World-Class Business Education in a Single Volume

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The Personal MBA gives you simple mental models for every subject that's key to commercial success. From the basics of products and marketing to the nuances of teamwork and systems, this book distils everything you need to know to take on the MBA graduates and win. Networking often takes place face to face, both with professors and other students. But you may have to consider relocating, particularly if you have your eye on a specific school or specialization. MBA coursework Yourself - Psychological principles. This one was a big surprise for me, I didn’t expect a section like this in a business book and I found it to be very helpful for the stage I am at. Marketing is not the same thing as selling. While “direct marketing” strategies often minimize the time between attracting attention and asking for the sale, marketing and selling are two different things.

Josh Kaufman is an independent business teacher, education activist, and author of The Personal MBA: Master the Art of Business.Josh collected in one tome so much information that it would’ve taken me years reading books on variety of different topics to map everything he mentioned here.

I think he achieved a lot of what he set out to do. Of course, you can’t get that deep assimilation of knowledge without all the advantages of being around smart classmates and professors and with the added benefit of 2-3 years of continuous study, but he sure does succinctly go over the main theories and cases from the spectrum of business and management. MBA graduates can work across a variety of industries, though a 2023 Graduate Management Admission Council (GMAC) survey of corporate recruiters found that there is high demand for MBA graduates in the energy, consulting, products and services, and manufacturing industries [ 1]. The Personal MBA: Master The Art of Business is published by Portfolio, an imprint of Penguin/Random House. All excerpts from the book are published under agreement with the publisher. This material may not be reproduced, displayed, modified, or distributed in any way without the express prior written permission of Worldly Wisdom Ventures LLC. Edit: Will graduate with my MBA from Texas Tech in December 2015 and this book just doesn't have enough substance for anyone to really think they could read it and know everything a business school could teach them.

Decision-Making

I like that he created a clear connection between ‘Business’ and human nature, helping to understand how specific bias can affect our business’s productivity and profitability.

The Personal MBA should be required reading for anyone in business. This book exposed me to ideas, systems, and best practices that I had never been taught anywhere else. Even after ten years, I still reference it on a regular basis. Buy it, read it, then keep it close. It’ll be your constant business companion for years to come.” To provide value to another person, it must take on a form that they are willing to pay for. Economic Value usually takes one of the following 12 Standard Forms of Value:Research suggests it takes 10,000 hours to develop a new skill to mastery. In this nonstop world, who has that kind of time? Josh has been a featured speaker at The Aspen Ideas Festival, Stanford University, World Domination Summit, Pioneer Nation, Microconf, BaconBiz, Google, and IBM. The 12 Forms of Products and services are only two of the twelve ways you can create value for your customers. I am in Chapter 11 out of total 14 chapters. So I think it's fair to predict my review for this book won't change a whole lot from what it is now. Audience Aggregation - Get the attention of a group of people with certain characteristics, then sell access in the form of advertising to another business looking to reach that audience.