It’s one of the most important skincare products, but what is serum – and how is it best applied?

If you’ve ever asked yourself any of these questions, you’re not alone! Ultimately, serum is a...">
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L'Oreal Paris Collagen Moisture Filler Day/Night Cream, 1.7

£14.995£29.99Clearance
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description":"It’s one of the most important skincare products, but what is serum – and how is it best applied?

If you’ve ever asked yourself any of these questions, you’re not alone! Ultimately, serum is a product that is generally water-based and when applied to the skin can penetrate deeply and target skincare concerns like wrinkles. It will often contain moisturising ingredients like hyaluronic acid.

Serums have a number of benefits. As they’re so light, they don’t feel too heavy on your skin and absorb fast, while they soothe sensitive skin too, so they’re often a good choice for people with oily or blemish-prone skin. They nourish skin while preventing dryness and offer a glowing finish, while improving the appearance of fine lines and wrinkles – these small bottles can be pretty powerful!

But how do you apply serum on your face, and around the eye area in particular? Let’s take a look.

" Collagen is having a moment. In case you've somehow missed the influencers, celebrities, and wellness brands raving about adding collagen powders to their smoothies or taking a supplement, the ingredient is praised for minimizing the signs of aging like wrinkles and loss of elasticity as well as promoting healthier hair.

Discover our evaluation methodology and all that we are implementing to reduce our impacts together. LEARN MORE There's an art to choosing a day cream. We need to consider our lifestyle, our state of health as well as the environment in which we live and work - all of these dictate what our skin needs. WHAT IS COLLAGEN? Collagen is a natural protein abundantly present in the skin. It provides skin’s strength, firmness, and bounce. After 50, the skin’s collagen production slows which can lead to loss of volume and sagging.RETIGHTENED, DENSER, MORE EVEN SKIN! Age Perfect Collagen Expert Day Moisturizer provides a daily boost of Collagen Peptides + Niacinamide to intensely rehydrate and redensify maturing skin. Formulated with Broad Spectrum SPF 30 Sunscreen, this formula also helps protect against two types of UV rays (UVA/UVB) that cause skin damage and premature aging. Paraben free. Mineral oil free. Allergy tested. Suitable for even sensitive skin. As we age, we naturally lose collagen, which can result in textural changes, loss of elasticity and firmness, along with fine lines and wrinkles.

If you hope to achieve bright and plump skin with a collagen cream, look for additional ingredients like hyaluronic acid, squalane, and niacinamide that are known for their hydrating and brightening abilities. For normal and combination skin (shiny T-zone, normal elsewhere), apply a mattifying moisturiser. Choose a light, fluid cream that won't suffocate your skin. description":"Looking after your skin means treating it. Care for it at the right time and in the right way. We reveal our top-secret skin care tips for naturally flawless skin." Regular scrubbing reduces the number of skin-dulling dead cells. By removing dead skin cells, our epidermis is able to soak up active ingredients, for a deeper action. How often you should scrub, depends on your skin type and its sensitivity. Clean skin better absorbs active ingredients in our skincare products. Grime, make up and pollutants can prevent ingredients from doing their job, making them less effective. In other words, they can alter our skin's biological mechanisms.SKIN-PLUMPING COLLAGEN: Collagen is a naturally occurring protein in the skin. As we age, collagen and moisture levels diminish. Skin loses its balance and wrinkles are formed. Our collagen delivers intense hydration to the skin and helps to visibly smooth wrinkles over time. Vitamin C protects skin from free radicals, which prevents the breakdown of collagen from environmental stressors," she says. When skin cells are plump and fully hydrated, skin appears more supple and radiant." Plus, she adds that "collagen rebuilding products help the skin look more youthful because the more collagen we have in our skin, the less sagging we see, along with fewer fine lines and wrinkles." Do collagen products really work? description":"It's a day cream jungle out there: natural, hydrating, nourishing, mattifying, anti-ageing... Get it wrong and your skin will reply with an unsightly crop of spots and blemishes. Which is where our handy guide comes in that includes everything you'd want to know about day cream," id": "https://www.loreal-paris.co.uk/age-perfect/classic/retightening-collagen-ampoules-for-mature-skin",

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