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Image Politics: The New Rhetoric of Environmental Activism

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For Levin, “the channeled image” names a constellation of practices that mimic, simulate, or disrupt the appearance of televised images. I explore how we need to look at politics and international relations in terms of emotion and affect,” he explains. Visual media – films, images, performances – can shape our view of the world and impact our emotions in profound ways.

In the context of election campaigns, for example, the digital age enables a more negative environment. An element-based approach is appropriate to unfold these strategies as it captures them by contrasting the overall level of usage of formal and informal visual elements. Furthermore, it refers to “connectivity” ( Ekman and Widholm 2017) through depicting “candidates” on their own, with “other politicians,” “family members,” or “ordinary citizens. The aim of this article is to identify and compare the patterns and effects of Hungarian politicians’ ( n = 51) image-based communication on Facebook ( n = 2,992) and Instagram ( n = 868) during the Hungarian parliamentary election campaign in 2018.

Most posts are campaign-related, and even if their shares are lower than on Facebook, official clothing, other politicians, logos, party colors, and settled design are still frequently employed on Instagram. On Instagram, considering the lack of virality and the less invasive use of algorithmic filtering ( Bossetta 2018), the strategic relevance of user engagement is more limited, but it can still be perceived as a proxy of the popularity and success of a post. We argue that from a strategic point of view, visuals are strongly connected to the personalization of political communication. Turning to the formal features, the large majority of pictures are photos on both platforms, but their percentage is much higher on Instagram.

Our article aims to address this gap and highlights visual tools that are applied to personalize political communication. Deutschsprachige Bücher = gebundener Ladenpreis, fremdsprachige Bücher = unverbindliche Preisempfehlung. The meaning of liking content on social media is not straightforward at all, but its name and visual appearance (a thumbs-up icon on Facebook and a heart icon on Instagram) indicate that liking is designed to express some sort of agreement with the content.

It is this implicit basic assumption of the power of images to influence reality that this book addresses: today's images might become the blueprint for tomorrow's realities. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). In our conceptualization, this is one of the two indicators of personalization: If politicians distribute their own self-made visuals on their own personal pages to their own followers, the visual communication is regarded as highly personal. In contrast, Instagram is built upon visual communication, because all posts must contain some visual content. On the other hand, we expect that on Facebook the individualization dimension of personalization will be more frequently used and stimulate higher user engagement, while on Instagram the privatization dimension is the more popular.

Kevin DeLuca sets out on a brave quest to understand the social forces unleashed in the postmodern age, as mediated reality constantly postures as Real Reality. Lecture by Dr Mira Xenia Schwerda, Postdoctoral Fellow at the Institute for Advanced Studies in the Humanities (IASH).The use of symbolism is widespread in the political sphere, as political actors seek to harness the power of social media for impression management. Just think of the iconic image of the “tank man”, a lone protester standing in front of a line of tanks in Tiananmen Square, Beijing in 1989. Die Beiträge zeichnen sich alle durch ihre hohe Qualität und trotz des Detailreichtums durch ein hohes Theorieniveau aus. It seems that while candidates post numerous non-personalized visuals on Facebook, only the personalized ones are cross-posted on Instagram. Following the example of Barack Obama and others, many politicians have embraced the use of selfies and social media films to attempt to ingratiate themselves with the electorate.

Author Kevin Michael DeLuca analyzes widely televised environmentalist actions in depth to illustrate how the image event fulfills fundamental rhetorical functions in constructing and transforming identities, discourses, communities, cultures, and world views. This was the first election when politicians intensively used it; therefore, they may have lacked the relevant expertise needed to run an effective campaign on it. They staged these “authentic” representations o

Read more about the condition Very Good: A book that has been read and does not look new, but is in excellent condition. Visuals that were posted on both platforms are also extremely personalized, with very similar distributions as in Instagram posts.

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